When you walk into the Ohio City location of Rising Star, you see roasting equipment and coffee bean bags. Their coffee beans are roasted in-house. I love the simple, bold visuals and textures on those burlap bags. Thus, the main visuals I used here are stencil-style typography and coffee beans, keeping the identity simple and product-centric. My goal was to reflect the values of Rising Star; freshly roasted beans, really good coffee, no frills.