“A bird sitting on a tree is never afraid of the branch breaking, because the trust is not on the branch, but its own wings.” Unknown
Flexible Forward is a visual communications campaign to promote the value of a liberal arts education. The campaign is geared toward parents of college students who are ambivalent towards their children taking on a liberal arts major. The goal is to educate those parents on the benefits of a liberal arts education, and reassure them that their child can thrive after college with a liberal arts degree.
Print Artifact: Informational Booklet
This simple informational booklet is intended for public distribution, available to the public, free of charge.
Digital Artifact: Flexibleforward.org
A simple, scrolling website proved to be the most effective way to present the information in an orderly fashion.
Street-level Marketing Artifact: Window Banner
This large-scale banner is geared towards the busy pedestrian. I generated a QR code for this one, so those with smartphones are directed to FlexibleForward.org.